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Penny Maria Jackson

Undergraduate Majors: Radio/Television: Broadcast Journalism and Theatre Studies

McNair Mentor:
Dr. Lisa Mills, Film

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Penny Maria Jackson

Penny Maria Jackson was born in Miami, Fl. Her research interests lie in the rising rate of conglomerates that are limiting diverse viewpoints in the media as well as the effects of arts journalism on cultural theater and the community. In addition to research through the McNair program, Miss Jackson is involved in the Honors in the Major Program for Radio/Television, the National Association of Black Journalists and University Christian Fellowship. She wishes to pursue a graduate education in Arts Journalism. The following is an abstract of research Penny completed as an undergraduate at UCF:

Title: The effect of the FCCs 2003 Reach Cap Revision on Media Conglomerates Network Station Acquisitions and their coverage of FCC rulings

Conducted at the University of Central Florida as part of the McNair Scholars Program.

Mentor: Dr. Lisa Mills, Film

Abstract: The Federal Communications Commission created the 1996 Telecommunications Act over ten years ago. This Act increased the number of stations media companies could own in a single market to 35%. Only seven years later, the FCC expanded those rules. In what has come to be known as the Reach Cap Revision of 2003, the number of outlets media companies could own in each market was further loosened to 45% (which Congress later decreased to 39%) and the number of media outlets they could own in the nation was expanded as well. This study will document the acquisitions and mergers of the top ten media owners with network stations since 2002, right before the revision, until 2006. The findings will indicate how the revision has affected the accumulation rate of large media corporations. Furthermore, because there was very little balanced coverage of the 1996 ruling, we will measure how network stations covered the 2003 ruling and are covering upcoming revisions. This paper will answer the following questions: has media ownership increased among large networks since the 2003 Reach Cap Revision and has coverage of the FCC rulings been plentiful and balanced? The methodology is conduct a content analysis by coding network transcripts to evaluate the fairness by assigning -2 to stories that offer a negative view of FCC rulings, a 0 for stories that examine both side of the stories, and a +2 for those stories which advocate FCC rulings, using SPSS Data Analysis software. This thesis will research how media ownership has increased and what effect it has had on large media ownership network coverage of FCC rulings.